The Joanie Bernard Foundation was founded with the mission of eliminating kill shelters. A huge part of fulfilling that commitment is getting cat owners to follow through on spaying and neutering their pets. Scooter was created to be the voice of that movement. 

Scooter was featured on Spike TV, covered in the New York Post, in Adweek and even made an appearance on HBO's Real Time with Bill Maher. The campaign won multiple local, district and national Addys, and was a finalist at the Radio Mercury Awards. Props to Terry and Laura for bringing Scooter to life and Circa for the music.